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BellaOnline's Home Cooking Editor


Brandname Recipes

Guest Author - Sandy Moyer

The origin of many recipes is sometimes not clear. They were passed from generation to generation....sometimes merely by word of mouth...sometimes carefully written and passed from mother to daughter.

You might be surprised to know that many really wonderful recipes first appeared on the back of a box, in a box or on a label. Some were originally presented in advertisements in women´s magazines. Some of today´s most popular recipes - Nestle´s toll house cookies, Libby´s Pumpkin Pie, Lipton Onion Dip, Chex Mix and Rice Krispy Treats are a few examples.

I sometimes get email asking if I have a recipe for an old favorite that Grandma used to make...a recipe that was originally found on box or label. Grandma´s clipped recipes might have been discarded or lost. The most well-loved favorites often become splattered, faded and hard to read over the years.

Brandnames still want to give us their recipes. If we want to try the recipes, we´ll need to buy the ingredients...their products. What better incentive could there be to by their brands?

Free recipe pamphlets and low-cost cookbooks have long been another popular way for food companies to supply home cooks with their recipes. The picture at the top of this page is from the front page of a "Spry" cookbook from the 1930s that I found on Ebay. The original owner even has a few exta Spry recipes that she found in a newspaper tucked inside. Spry was a solid vegetable shortening from Lever Brothers, similar to Crisco. Spry is no longer made. I don´t know when production stopped, but I remember that it was one of my Mothers favorite brands.

Many other leading brands that are still with us, were also promoting their products with recipe books in the early 1900´s. Those same brands have popular websites packed with fabulous recipes today. Here´s a few examples of promotions from years past by famous brands we know and love today. Click on a vintage cookbook to see recipes on their websites today.

Crisco cookbook from 1916!
Click on a number to
see a few pages inside.
[1][2] [3]

Campbells Soup
from 1950

Minute Tapoica
from 1948

Heinz 57
from 1940

Grandma´s Molasses
from 1944

Sunkist Oranges
from 1940

There´s never been a better source of brandname recipes than the internet. It´s a giant, easy- to-use virtual cookbook. Nearly every food manufacturer now has a website, featuring their finest and most popular recipes.

See over 300 examples at -

Famous Brandname Recipes on the Web.

As you surf through the pages of these brandname sites, you just might find an old favorite recipe. You´ll surely find some enticing new ones and add some of their ingredients to your next grocery list!

There are also cookbooks available with collections of brandname recipes found over the years on packages, labels, inserts, etc. In these taste-tempting coookbooks, you’ll find delectable recipes for scrumptious appetizers, lip-smacking entrees, sweet endings, and more from your favorite brand name companies.

Add Brandname+Recipes to Twitter Add Brandname+Recipes to Facebook Add Brandname+Recipes to MySpace Add Brandname+Recipes to Del.icio.us Digg Brandname+Recipes Add Brandname+Recipes to Yahoo My Web Add Brandname+Recipes to Google Bookmarks Add Brandname+Recipes to Stumbleupon Add Brandname+Recipes to Reddit

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Content copyright © 2015 by Sandy Moyer. All rights reserved.
This content was written by Sandy Moyer. If you wish to use this content in any manner, you need written permission. Contact Allyson Elizabeth D´Angelo for details.


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