logo
g Text Version
Beauty & Self
Books & Music
Career
Computers
Education
Family
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
Money
News & Politics
Relationships
Religion & Spirituality
Sports
Travel & Culture
TV & Movies

dailyclick
Bored? Games!
Nutrition
Postcards
Take a Quiz
Rate My Photo

new
European Travel
Action Movies
Bible Basics
Houseplants
Romance Movies
Creativity
Family Travel


dailyclick
All times in EST

Clairvoyance: 08:00 PM

Full Schedule
g
g Musician Site

BellaOnline's Musician Editor

g

Marketing Strategies

Guest Author - Allan Harris

Marketing is something we all need. Whether you have something to tell or something to sell, a good story sets you apart from your competition. And no matter how good your product or service, people need a reason to listen to you.

This article assumes you have something valuable to give people – something that can really help them. That’s step number one! And if that’s not true, go back to the drawing board. That said, what sets you apart? What is there about what you have that is truly unique?

Make a list of features of your product or service. Then beside each feature, list how it can benefit your potential audience. People don’t care about features; they want to know how what you have will be useful. And a story is a great way to show your features.

What makes a good story? A good game? A good film? What makes an audience come back for more?

Come with me to a crackling campfire, and sit under a star-filled sky. A woman on your right sips her coffee and begins to speak: “Once upon a time…” and you are transported to another land, another galaxy, another century.

For a brief moment, you suspend your beliefs and travel via your imagination to far-off worlds. We all love stories. So what better way to help people understand what you have?

Let me give you an example…

“I have been a musician my whole life. I’ve been a composer, arranger, producer, piano player, etc…”


Boring, right? The best writers say “show, don’t tell.” In other words, paint a word picture so people can use their imaginations, and in that way they can experience what you are saying. The above example is TELLING. Yes, it tells you what I can do, but it’s not that interesting. Why? There are no word pictures. Nothing to stimulate the imagination.

Try this instead…

“When I was a young piano player, about 14, I used to sneak out to after-hours jazz clubs with a friend. One night, I heard some music called Forest flower, by Charles Lloyd. And after the first 30 seconds or so, I was ‘gone.’ I remember being in another place, as if the music had carried me to another reality. And that got me curious about the power of music.

I read that the Greeks had used it in healing temples. And that a student of Pythagoras once stopped a man from burning a building by playing a single chord on a stringed instrument.

What was it the Ancients knew about music that we forgot? I was so curious I traded in my law degree for a music career, and for 12 years wrote and arranged scores for radio, TV and film.”


The above example is SHOWING, instead of TELLING. When you read it you might have journeyed with me to another place. It’s much more likely to draw you in, because it’s a true story.

If you have a song you wrote, how did it come about? What were you experiencing? Tell your audience the story!

All the best,

Allan,
BellaOnline’s Musician Editor


My Music on CDbaby: Music to heal emotions & boost your creativity
Add Marketing+Strategies to Twitter Add Marketing+Strategies to Facebook Add Marketing+Strategies to MySpace Add Marketing+Strategies to Del.icio.us Digg Marketing+Strategies Add Marketing+Strategies to Yahoo My Web Add Marketing+Strategies to Google Bookmarks Add Marketing+Strategies to Stumbleupon Add Marketing+Strategies to Reddit




Marketing Tips
RSS
Related Articles
Editor's Picks Articles
Top Ten Articles
Previous Features
Site Map


For FREE email updates, subscribe to the Musician Newsletter


Past Issues


print
Printer Friendly
bookmark
Bookmark
tell friend
Tell a Friend
forum
Forum
email
Email Editor


Content copyright © 2014 by Allan Harris. All rights reserved.
This content was written by Allan Harris. If you wish to use this content in any manner, you need written permission. Contact Sabira Woolley for details.

g


g features
Band Promo Videos On A Budget

New Year's Eve Gigs

A Droll Look At Music For The Holidays

Archives | Site Map

forum
Forum
email
Contact

Past Issues
memberscenter


vote
Poetry
Daily
Weekly
Monthly
Less than Monthly



BellaOnline on Facebook
g


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2014 Minerva WebWorks LLC. All rights reserved.


BellaOnline Editor